Jenna Archer | Account Director Events
Jenna is responsible for overseeing the delivery of our events from the creation of client strategy around events through to execution. This is achieved by working closely with clients to understand their marketing strategy and delivering events to meet the business objectives.
Having worked for the European Tour, IMG and the Ladies European Tour she has a wealth of experience in the commercial landscape within golf as well as first-hand experience of delivering large scale international events. She has activated sponsorship and hospitality programmes for a range of clients including – Volvo, Ricoh, BMW, Rolex, Bank of America and Tourism Ireland.
Previous projects include the Volvo World Match Play, BMW PGA Championship, Bank of America’s Ryder Cup hospitality programme and The 2011 Solheim Cup where she was responsible for full delivery of the event which saw 18 active sponsors invest and 80,000 spectators come through the gates.
Her background of working for both rights holder and agency directly with brands means she has a deep understanding of sport sponsorship and using knowledge, expertise and a network of contacts can maximise a sponsor’s investment creating real value.