Case Study: TAG Heuer | Golf Day (Old Head, Ireland)
Objectives
- To provide an exclusive, premium and challenging golf experience for TAG Heuer to entertain 36 of their key retailers over three consecutive days
Strategy
- To work with the TAG Heuer Team to understand and identify all requirements fitting to TAG Heuer brand values and create a unique experience for their key customers. LSM proposed Old Head of Kinsale, one of the most challenging of all links courses. The fantastic course and the hotel facilities provided the ideal setting for the TAG brand
Implementation
- LSM arranged and coordinated transfers for each guest and luxury accommodation on site at Old Head
- LSM sourced branded golf merchandise and a special gift for each guest
- LSM arranged for each team to be hosted by a well-known sporting personality
- Caddies were provided for each golfer
- On course we provided special twists, champagne and oysters rather than bacon rolls and coffee
- LSM hosted a surprise cocktail party at a unique venue
- LSM hand selected restaurants and bars for dinner in Kinsale, the gastronomic capital of Ireland
Evaluation & results
- Each guest was very impressed with the stunning location and the challenge the course provided as well as the facilities and overall experience from arrival to departure
- TAG Heuer engaged LSM to deliver the TAG Heuer golf event for the following year
