Logan Sports Marketing

Case Study: Dell | Internal Conference

Objectives

• To deliver an end of quarter, internal sales conference and awards ceremony, followed by an entertaining and interactive evening session with overnight accommodation, and parking with easy commuter links

Implementation

• LSM sourced a suitable conference venue and worked with the team at Dell to deliver the conference format
• The evening session started with a drinks reception and an informal buffet
• LSM created an entertainment concept in the form of an interactive quiz night. All delegates were split into a cross section of teams with a nominated team captain. This encouraged delegates to interact with team members they wouldn’t usually work with. Different heads of department each hosted a section of the quiz
• The quiz questions appeared on plasma screens placed around the room and covered a range of subjects from music, sport and general knowledge using handheld devices for real time scoring
• IPod prizes were given to the winning team

Evaluation & results

• The delegates fully embraced working in teams and all became very competitive with positive feedback
• This was a new format for Dell and a balance was found between a typical day conference and a fun and entertaining evening
• Dell have engaged LSM to run future quarterly internal and external events