The British & Irish Lions have appointed Logan Sports Marketing as their sponsorship management and event support team.

“We are delighted to appoint Logan Sports Marketing,” says John Feehan, CEO of The British & Irish Lions. “One of our key considerations was to recruit a team that had the experience to be able to understand our sponsors’ requirements and a team that are focussed and committed on delivering the best possible service for our partners.”

The agency will work closely with the British & Irish Lions to ensure the forthcoming Tour to Australia in 2013 is a resounding commercial success.

Paul Sefton, CEO of Logan Sports Marketing, commented: “As an agency that specialises in rugby this is obviously a huge opportunity and an absolute honour. The business is fully committed to working with The Lions and the whole team is genuinely excited to be part of the 2013 Australia Tour journey."

Logan Sports Marketing is an independent sports marketing agency specialising in the delivery of sponsorship and event management. The team has a deep understanding of the rugby sector and is led by Chairman Jim Hytner with Directors Kenny Logan, Paul Sefton and Dan Zaltzman. Other clients include EMC, Tag Heuer, Microsoft, Gaucho International Polo and 188BET.