TAG Heuer and the Rugby Football Union (RFU) are proud to announce TAG Heuer as the Official Watch of England Rugby. Quality and strength, as well as strong links with sports are synonymous with TAG Heuer.

The long and established traditions of the RFU sit uniquely alongside TAG Heuer's own. Just 50 years after the establishment of the RFU, TAG Heuer opened its UK operations in 1873, whilst Edouard Heuer was at the helm of the business. Shared values and heritage, including a dedication to perfection, pushing oneself to the limit and an undeniable passion for what they do best, aligns these two groups.

Logan Sports Marketing, who have enjoyed a relationship with TAG Heuer since 1993, recently negotiated the three-year deal with the England Rugby team.

Dan Zaltzman, director at Logan Sports Marketing, commented: “There seems to be a very natural link between TAG Heuer and the RFU and we’re delighted to have been able to bring these two distinguished brands together. Through our relationships with key players, we are very much looking forward to bringing this sponsorship to life.”